7. Charity trends

The charts and graphs that follow summarize the results of charitable solicitations in 2019 and compare results to past years.

Bear in mind that charitable organizations use a variety of methods to raise funds to support their missions. The method many people think of first (contracting with a paid solicitor) is used by a very small number of charities. Consider that there were 12,682 charities registered as of Dec. 1, 2019, and only 407 disclosed the use of paid solicitors on their registration forms (3.7%). A second indicator of the use of paid solicitors is the number of charities listed on campaign financial reports. In 2019, there were 325 solicitation campaigns conducted by 57 paid solicitors on behalf of 232 charities (1.8% of the charities registered as of Dec. 1, 2019). It’s important to keep this overall fundraising picture in mind when considering the results of solicitation campaign financial reports.

< 6. 2019 Annual report data 8. Registry snapshot >