DEPARTMENT OF  REVENUE
Division of Liquor Enforcement
LIQUOR CODE
1 CCR 203-2
Regulation   47-316  .  Furnishing of Advertising PRACTICES Materials
A.  No supplier of alcohol beverages shall give to any retail licensee thereof any advertising materials except the following: napkins, coasters, menu sheets, menu covers, placemats, calendars, serving trays, ash trays, change trays, utility trays, license holders, lamps, mirrors, clocks, foam scrapers, bottle and can openers, and advertising materials of a similar nature as approved by the state licensing authority.
B.  Each such item must be of negligible value and carry sufficient advertising material to show that it is intended primarily to advertise the product supplier.
C.  Advertising materials such as: glasses, mugs, paper cups, book matches and picnic coolers shall not be given, but may be sold by a supplier to a retail licensee at cost, and such cost as used herein with respect to any item of advertising material, shall mean the actual cost to the supplier.
D.  No supplier of alcohol beverages shall directly or indirectly furnish or pay for any advertising for or with respect to any one or more retail licensees by means of radio, television, magazines, newspapers, pamphlets, or similar media, or by means of any sign not located on or in the licensed premises of the retailer which is advertised. For purposes of this subpart D, internet websites including related e-mails or direct mail, shall not be construed as “similar media.” 

A.  Consumer Advertising Specialties
1.  “Consumer advertising specialties” shall mean those items designed to advertise or promote a specific alcohol beverage brand or supplier, that have a utilitarian function to the consumer in addition to product promotion and that are intended and designed to be carried away by the consumer. Consumer advertising specialties shall include: t-shirts, caps, visors, bottle or can openers, cork screws, printed recipes, pencils, pens, pins, buttons, matches, computer flash and jump drives (not to exceed 8 GB), computer mouse pads, shopping bags, key chains, paper or plastic cups, and similar items of negligible value, as approved by the Liquor Enforcement Division.  For purposes of this regulation, glassware and plates do not qualify as consumer advertising specialties.
2.  Suppliers may provide consumer advertising specialties free of charge to a licensed retailer, so long as they contain an advertising message that promotes the supplier or their products, and do not contain any information, markings, or logos that are specific to a retailer. 
3.  Consumer advertising specialties that contain any information, markings, or logos specific to a licensed retailer may not be provided free of charge, but must be purchased by a retailer at a minimum of the supplier’s cost.
4.  Suppliers must have available for inspection those customary business records that verify these transactions, in accordance with 12-47-701, C.R.S., and for the time frame specified in Regulation 47-700.
B.	Point-of-Sale Advertising
1.  “Point-of-sale advertising” shall mean alcohol beverage brand-specific or supplier-specific promotional materials, within a retailer’s licensed premises.  Such items may also include a retailer’s name and address.
2.  Suppliers may provide the following point-of-sale advertising materials to licensed retailers free of charge for use within retail premises:  display decorations of negligible value, table tents, table tent holders, case cards, serving trays, condiment trays, bar utensil caddies, stir rods, strainers, presses, check and credit card holders, shakers, pitchers, table mats, bar mats, alcohol beverage lists or menus, menu cards, menu holders, calendars, napkins, napkin holders, coasters, stir sticks, and similar items of negligible value, as approved by the Liquor Enforcement Division.
3.  A supplier may advertise, within retail premises, alcohol beverage products, consumer mail-in rebate offers, consumer giveaways, sweepstakes, contests, and cross promotions with non-alcohol beverage products.  Suppliers may also provide contest and sweepstakes information and consumer entry forms. 
4.  Supplier Rebates for Consumers and Supplier Coupons  
	Supplier rebates and coupons, as contemplated in this regulation, are a permitted method of alcohol beverage product promotion if they are intended to reach the consumer through permitted advertising practices, and to provide the consumer with a direct financial benefit through the redemption process.  Rebates and coupons may not be used as a means of financial assistance to licensed retailers or as a means to influence or control a retailer’s product selection.
a.  A supplier’s “consumer rebate” provides a consumer with cash back after the consumer has purchased a supplier’s product and has provided proof of product purchase upon redemption.  
i.  A supplier may provide consumer rebate certificates to consumers through point-of-sale advertising, package inserts, or other printed or electronic media.
ii.  A supplier’s consumer rebate certificate may not be redeemed through a licensed retailer.
b.  A supplier’s “instant redeemable coupon” provides a consumer with a discount off of the retailer’s selling price of an alcohol beverage product, at the time it is redeemed through a licensed retailer.
i.  Licensed retailers may redeem suppliers’ instant redeemable coupons only after they have been made available to consumers through general print or electronic media directed at the consumer; package inserts; or, a supplier’s representative or agent, who is not the retailer or their agent, who is providing coupons to consumers at the retail premises for the purpose of product promotion.
ii.  Licensed retailers are prohibited from accepting and redeeming any supplier-issued instant redeemable coupons unless redemption included presentation of the coupon by a consumer with the purchase of the product advertised therein, or in accordance with other applicable redemption rules specified by the supplier or their marketing agents. 
iii. Suppliers are prohibited from providing their instant redeemable coupons directly to licensed retailers, except when said coupons are packaged with, or attached to, each individual product package before such products are delivered to a licensed retailer.
iv. Suppliers may never reimburse licensed retailers for suppliers’ instant redeemable coupons.  Redemption must be through a third party that is independent from the supplier and the retailer. 
v.  Retailers must have available for inspection, applicable business and banking records that verify these transactions, in accordance with 12-47-701, C.R.S., and for the time frame specified in Regulation 47-700.  Verification may include the retailer’s reconciliation of coupons redeemed to related products sold to consumers.
C.	Media Advertising
1.  Except as provided in Regulation 47-322(C) for Sponsored Events, no supplier shall directly or indirectly furnish or pay for any advertising for or with respect to any one or more retail licensee by means of a radio or television broadcast, magazines, newspapers, pamphlets, or similar media, or by means of any sign not located on or in the licensed premises of the retailer which is advertised.
2.  Except as provided in Regulation 47-322(C) for Sponsored Events, suppliers that purchase radio or television advertising packages from third party advertising agencies:
a.  May not authorize the advertising agency to apply any value attributable to the supplier’s advertising package toward the advertising or promotion of any licensed retailer or their location.
b.  May not authorize the advertising agency to combine supplier-purchased advertising packages with those purchased by licensed retailers, for the purpose and benefit of cooperative advertising.  
3.  For purposes of this paragraph C, a supplier’s internet websites and electronic advertising messages delivered directly to consumers’ private electronic devices, shall not be construed as “similar media.”
4.  Closed-circuit television advertising networks, or similar advertising networks, that deliver advertising messages to consumers are permitted in retail licensed premises with the following conditions:
a.  A supplier may not provide a licensed retailer with any electronic equipment necessary to deliver network advertising.
b.  A licensed retailer may not receive revenues, directly or indirectly, from licensed suppliers who advertise on the network.  Revenue from non-alcohol beverage suppliers who advertise on the same network, which can be clearly distinguished by the network advertiser from supplier revenues, are permitted provided that the retailer can document that the source of the revenue is not a licensed supplier.
c.  The advertising network and all related advertising receipts and distributions must be controlled by third party entities who are not licensed pursuant to article 46 or 47 of title 12, and who are wholly independent, in both form and substance, of any licensed supplier or retailer. 
D. Nothing in this regulation shall apply to non-profit, charitable, or other qualifying organizations, when such organization conducts licensed events pursuant to the requirements contained in article 48 of title 12, and related regulations, and such organization does not otherwise hold a retail license pursuant to articles 46 or 47 of title 12.  However, nothing herein shall authorize any financial assistance for the purpose of altering or influencing an organization’s product selection for said events.
E. Except as otherwise provided for in this regulation, no supplier shall directly or indirectly pay to any retailer, and no retailer shall accept, any value or consideration in connection with or for the right or privilege of posting or maintaining any advertising message, on or in, or relating to a retailer’s licensed premises.

Regulation   47-320  .  Exterior Signs and Interior Displays.
A.  The term “exterior signs”  means and includes all signs of every kind, nature, and description, illuminated or otherwise, located any place outside of the licensed premises, and all window decalcomania, valances, paintings, and other signs of every kind, nature, and description installed in, on, or adjacent to, any window or door of the premises of any licensee for the retail sale of fermented malt beverages or malt, vinous, or spirituous liquors and designed and intended primarily to be seen from the exterior of the premises.
B.  The term “displays within such premises”  herein referred to as “interior displays”  means and includes all non-refrigerated racks, bins, barrels, casks, shelving and the like from which distilled spirits, wine, malt liquor or fermented malt beverages are actually sold. Interior displays which have a utility value other than that of being purely for display purposes, or to which advertising material or other property has been attached, are permitted to be loaned to retail licensees at no cost only during the display period. If said material or property is retained by the retailer after the display period it must be sold to the retailer by the supplier at a price not less than the supplier's actual cost for the item.
C.  Exterior signs or interior displays as described above, furnished by a supplier of alcohol beverages to or for a retail licensee shall contain only the manufacturer's name, brand name, trade name, slogans, markings, trademarks, or other devices commonly associated with and generally used by the manufacturer in identifying the manufacturer's name or product, except that exterior signs and interior displays may also contain phrases such as “on tap” , “on draft” , “in bottles” , “in cans” , and similar copy, and interior displays may in addition contain words and phrases such as “beverages” , “beverage department” , “ice cold” , “take home” , “ice cold beverages” , “delicious with (specifically named food or food products or food generally)” , and other similar statements general in nature relating alcohol beverages to food and constituting a part of the manufacturer's standard advertising, and statements indicating or making provision for indicating the price of the alcohol beverages.
D.  None of the preceding restrictions concerning the type of advertising permitted on exterior signs and interior displays shall be applicable to paper or vinyl bulletins or banners and posters, which are not intended or designed primarily to advertise the retail licensee.
E.  No exterior sign or interior display located on the licensed premises of the retailer, or interior display, or transformer or other equipment thereof, advertising a supplier or its products, shall in any way be attached to, connected with, operable jointly with, or combined in any manner with any sign or display advertising either the retail licensee or its place of business.
F.  No supplier or retail licensee shall in any manner attach or add to or connect with any exterior sign or interior display or the transformer or any equipment thereof, of or furnished by a supplier to or for a retail licensee, any other sign, advertising material or device, copy or decoration, not herein permitted to be furnished by a supplier to a retail licensee as a part of such exterior sign or interior display.
G.  No supplier shall directly or indirectly pay to any retail licensee, and no retail licensee shall accept, any value or consideration in connection with or for the right or privilege of installing or maintaining any exterior sign or interior display on, or in, or relating to a retailer's licensed premises.
H.  No supplier of alcohol beverages shall affix, or install, or permit to be installed to, or adjacent to any premises licensed for the retail sale of alcohol beverages, any painted or constructed sign except suppliers' neon or plastic signs, advertising the product of such supplier.
A.  For purposes of this regulation, “signs” shall mean any visual message intended for the consumer that is located within, or on the exterior of, licensed premises for the purpose of displaying advertising messages or other information related to alcohol beverage suppliers or their products.
B.  A supplier’s signs, illuminated or otherwise, that may be provided free of charge to a licensed retailer, shall be composed of any standard, pre-manufactured material such as paper, plastic, glass (including mirrored glass), cloth, metal, or programmable electronic components, and shall have no other utilitarian value.  
C.  The term “displays within such premises,” hereinafter referred to as “interior displays,” shall mean all non-refrigerated racks, bins, barrels, casks, shelving, or similar items, the primary function of which is to hold, shelve, or display alcohol beverages within retail premises.
D.  A supplier’s standard interior display that may be provided free of charge to a licensed retailer, shall have no other utilitarian value other than that of being purely for display purposes.  Any interior display containing any property other than that authorized in paragraph C above, may not be given or loaned to a licensed retailer, but must be sold at a price not less than the supplier’s actual cost.
E.  Advertising statements on signs and interior displays that are permitted to be provided free of charge to a retailer, shall primarily consist of a supplier’s name, brand name, trade name, or trademarks; words or phrases, such as “on tap,” “on draft,” “in bottles,” “in cans,” “beverages,” “beverage department,” “ice cold,” “take home,”  and similar copy; and words or phrases such as “delicious with (specifically named food or food products or food generally)” and similar statements relating alcohol beverages to food and constituting a part of the supplier’s standard advertising. Permitted language may also include a retailer’s name and address, the retailer-established selling price of alcohol beverages, and retailer-specific promotional announcements, provided that the sign or interior display, in its totality, primarily advertise the supplier or its products.
F.  No supplier shall directly or indirectly pay to any retailer, and no retailer shall accept, any value or consideration in connection with, or for the right or privilege of, installing or maintaining any sign or interior display on, or in, or relating to, a retailer’s licensed premises.
G.  Nothing in this regulation shall apply to non-profit, charitable, or other qualifying organizations, when such organization conducts licensed events pursuant to the requirements contained in article 48 of title 12, and related regulations, and such organization does not otherwise hold a retail license pursuant to articles 46 or 47 of title 12.  However, nothing herein shall authorize any financial assistance for the purpose of altering or influencing an organization’s product selection for said events.
  
Regulation   47-322  .  Unfair Trade Practices and Competition
Suppliers and their agents or employees may not attempt to control a retail licensee's product purchase selection by engaging in unfair trade practices or competition. FOR PURPOSES OF THIS REGULATION, “SUPPLIER” SHALL MEAN A COLORADO-LICENSED WHOLESALER, MANUFACTURER, LIMITED WINERY, IMPORTER, NON-RESIDENT MANUFACTURER, BREWPUB, OR VINTNER’S RESTAURANT. Retailers may not solicit or accept, and suppliers are prohibited from directly or indirectly engaging in the following unfair practices:
NOTHING IN THIS REGULATION SHALL APPLY TO NON-PROFIT, CHARITABLE, OR OTHER QUALIFYING ORGANIZATIONS, WHEN SUCH ORGANIZATION CONDUCTS LICENSED EVENTS PURSUANT TO THE REQUIREMENTS CONTAINED IN ARTICLE 48 OF TITLE 12 AND RELATED REGULATIONS, AND SUCH ORGANIZATION DOES NOT OTHERWISE HOLD A RETAIL LICENSE PURSUANT TO ARTICLE 46 OR 47 OF TITLE 12.  HOWEVER, NOTHING HEREIN SHALL AUTHORIZE ANY FINANCIAL ASSISTANCE FOR THE PURPOSE OF ALTERING OR INFLUENCING AN ORGANIZATION’S PRODUCT SELECTION FOR SAID EVENTS.
RETAILERS MAY NOT SOLICIT OR ACCEPT ANY PROHIBITED FINANCIAL ASSISTANCE AS DESCRIBED HEREIN, AND SUPPLIERS ARE PROHIBITED FROM DIRECTLY OR INDIRECTLY ENGAGING IN THE FOLLOWING UNFAIR PRACTICES:
A.  Sales of alcohol beverages below cost.
1.  No vinous or spirituous liquor may be sold by a vinous or spirituous liquor manufacturer or wholesaler to a retail licensee below the laid-in cost of said vinous and spirituous liquor products.
2.  No malt liquors or fermented malt beverages may be sold by a malt liquor/beverage manufacturer or wholesaler to a retail licensee below the laid-in cost of said malt liquor/beverage products.
3.  Product cost per case will be determined utilizing a “Last In/First Out”  basis unless a supplier has adequate records to verify that the actual cost of said products was less than the most recent shipment received.
4.  A WHOLESALER’S LAID-IN COST IS DEFINED AS THE ACTUAL PROPORTIONATE INVOICE PRICE AND FREIGHT CHARGE TO THAT WHOLESALER OR DISTRIBUTOR, PLUS APPLICABLE STATE AND FEDERAL TAXES OF ANY GIVEN PRODUCT.  AN IN-STATE MANUFACTURER’S LAID-IN COST IS DEFINED AS THE ACTUAL COSTS OF THE MANUFACTURER, PLUS APPLICABLE STATE AND FEDERAL TAXES.
5. 4. Certain sales of alcohol beverages below cost are not designed or intended to influence or control a retailer's product selection. The following exceptions to below cost product sales are therefore permitted:
a.  Product lines that will be discontinued BY A SUPPLIER for a minimum of at least one year may be sold below cost at market value.
b.  Products for use, but not for resale by the drink, by a non-profit organization or similar group, on a retailer's licensed premises, may be invoiced to a retailer at no cost. The invoice for said products must detail the products provided and the group for whose benefit it is provided. At the conclusion of the organization's event any unused product must be returned to the manufacturer, wholesaler, or brewpub, OR VINTNER’S RESTAURANT, or invoiced at a minimum of cost to the retailer.
5.  Laid-in cost when sold by a wholesaler, is defined as the actual proportionate invoice price and freight charge to that distributor or wholesaler, plus applicable state and federal taxes of any given product. Laid- in cost when sold by a manufacturer, brewpub or limited winery, is defined as the actual costs of the manufacturer plus applicable State and Federal Taxes.
6.  SUPPLIERS AUTHORIZED TO SELL ALCOHOL BEVERAGES TO LICENSED RETAILERS PURSUANT TO ARTICLES 46 OR 47 OF TITLE 12, MAY OFFER PRODUCT DISCOUNTS TO LICENSED RETAILERS THAT MEET THE REQUIREMENTS OF PARAGRAPH A, AND THE FOLLOWING ADDITIONAL CONDITIONS:
a.  “PRODUCT DISCOUNT” SHALL MEAN A PRICE REDUCTION NEGOTIATED BETWEEN SUPPLIER AND RETAILER BEFORE THE SALE AND DELIVERY OF ALCOHOL BEVERAGE PRODUCTS, AND WHERE A DESCRIPTION OF THE PRODUCTS SUBJECT TO DISCOUNT, AND THE DOLLAR AMOUNT OF THE DISCOUNT, IS FINALIZED AND RECORDED IN THE SUPPLIER’S SALES RECORDS.
b.  DISCOUNT PROGRAMS ARE NOT SUBJECT TO TIME LIMITATIONS, AND ANY DISCOUNT PROGRAM THAT WILL EFFECT MORE THAN A SINGLE SALES TRANSACTION AND SALES INVOICE ARE PERMITTED, PROVIDED THAT NO INVOICE, BY ITSELF, REFLECTS A ZERO COST OR BELOW-COST SALE.
7.  ANY REBATE, WHEREBY A MONETARY VALUE IS RETURNED BY A SUPPLIER TO A RETAILER, IN CASH, ACCOUNT CREDIT, OR FREE GOODS, AS A REWARD OR COMPENSATION FOR MEETING A PRE-SPECIFIED PURCHASE GOAL, IS PROHIBITED.
8.  SUPPLIERS AUTHORIZED TO SELL ALCOHOL BEVERAGES TO LICENSED RETAILERS PURSUANT TO ARTICLES 46 OR 47 OF TITLE 12, MAY OFFER ACCOUNT CREDITS TO LICENSED RETAILERS UNDER THE FOLLOWING CONDITIONS:
a.  ANY ACCOUNT CREDIT OFFERED ON PREVIOUSLY ISSUED SALES INVOICES MUST BE IN DIRECT RELATION TO PREVIOUS PRODUCT PURCHASES, LAWFUL RETURNS PURSUANT TO REGULATION 47-414(C), OR OTHER LEGITIMATE COMMERCIAL TRANSACTIONS AS AUTHORIZED UNDER ARTICLES 46 OR 47 OF TITLE 12, AND RELATED REGULATIONS.
b.  CREDITS THAT CANNOT BE CONNECTED WITH AUTHORIZED BUSINESS TRANSACTIONS, AS DESCRIBED HEREIN, WILL BE CONSIDERED UNLAWFUL FINANCIAL ASSISTANCE, AND ARE THEREFORE PROHIBITED.
c.  BOTH THE SELLER AND RETAIL LICENSEE SHALL MAINTAIN COPIES OF SALES INVOICES AND EVIDENCE OF PAYMENT RELATED TO THE TRANSACTIONS DESCRIBED IN THIS SECTION, IN ACCORDANCE WITH 12-47-701, C.R.S., AND FOR THE TIME FRAME SPECIFIED IN REGULATION 47-700.
B.  On-site sales promotions
1.  Suppliers may conduct an on-site product sales promotion at a retailer's licensed premises. At these promotions free goods may be provided to the public. Only supplier advertising novelties costing less than $15.00 apiece may be provided free of charge to a retailer or its employees. All other items provided to a retailer or its employees must be invoiced at a minimum of cost. At all on-site product sales promotions a supplier's representative must be physically present in order to provide items to the public. Promotions are also subject to the following conditions:
a.  FREE GOODS OF ANY VALUE MAY BE PROVIDED TO THE PUBLIC, PROVIDED THAT A SUPPLIER’S REPRESENTATIVE OR AUTHORIZED AGENT, WHO IS NOT THE RETAILER OR A RETAIL EMPLOYEE/AGENT, IS PHYSICALLY PRESENT TO AWARD FREE GOODS TO THE PUBLIC.
b.  IF ONLY CONSUMER ADVERTISING SPECIALTIES, AS DESCRIBED IN REGULATION 47-316(A), ARE TO BE PROVIDED AT THE PROMOTION, NEITHER SUPPLIERS OR THEIR AGENTS NEED  BE PRESENT FOR THEIR DISTRIBUTION.
c.  SUPPLIERS ARE PROHIBITED FROM PROVIDING ANYTHING OTHER THAN THE ITEMS SPECIFIED IN REGULATION 47-316(A) TO RETAILERS OR THEIR EMPLOYEES AT ON-SITE PRODUCT SALES PROMOTIONS.
d.a.  Suppliers may not directly or indirectly pay for any media announcement of any on-site product sales promotion BY MEANS OF RADIO OR TELEVISON BROADCAST, MAGAZINES, NEWSPAPERS, PAMPHLETS, OR SIMILAR MEDIA, OR BY MEANS OF ANY SIGN NOT LOCATED ON OR IN THE LICENSED PREMISES OF THE RETAILER THAT IS ADVERTISED. FOR PURPOSES OF THIS PARAGRAPH B, internet websites including AND related e-mails or direct mail ELECTRONIC MESSAGES DELIVERED DIRECTLY TO CONSUMERS’ PRIVATE ELECTRONIC DEVICES, shall not be construed as “SIMILAR media announcement.” 
e. b.  Retailers may at their own cost advertise in advance a supplier's product sales promotion.
f. c.  No supplier may require that a retailer change its product selection as a condition of conducting a product sales promotion. Retailers may at their option change their product selection in support of a product sales promotion.
d.  Cash equivalent coupons provided as a part of a product sales promotion may only be distributed by a supplier's representative directly to consumers. Redemption of such coupons by a retailer must be through a third party independent of either the supplier or the retailer.
g. e.  Competitors' products may not be excluded during a product sales promotion.
2.  SUPPLIER-SPONSORED CONSUMER SAMPLING OF ALCOHOL BEVERAGES THAT IS HELD IN ESTABLISHMENTS LICENSED FOR ON-PREMISES CONSUMPTION FOR THE PURPOSE OF PRODUCT SALES PROMOTION, ARE PERMITTED UNDER THE FOLLOWING CONDITIONS:
a.  PRODUCT USED FOR SAMPLING MUST BE INVOICED BY A SUPPLIER, WHO IS AUTHORIZED TO SELL ALCOHOL BEVERAGES TO LICENSED RETAILERS PURSUANT TO ARTICLE 46 OR 47 OF TITLE 12, AS IF SOLD TO THE RETAILER.
b.  A RETAILER MAY NOT IMPOSE ANY CHARGE TO THE CONSUMER TO ENTER OR PARTICIPATE IN THE SAMPLING.
c.  IF ALL PRODUCT LISTED IN THE SALES INVOICE IS CONSUMED AS PERMITTED HEREIN, THE SUPPLIER MAY ISSUE THE RETAILER A CREDIT AGAINST THE ENTIRE AMOUNT OF THE ORIGINAL INVOICE.
d.  ANY REMAINING PRODUCT MUST BE RETURNED TO THE WHOLESALER, OR SOLD TO THE RETAILER AT A MINIMUM OF THE SELLER’S COST.
e.  SUPPLIER REPRESENTATIVES OR THEIR AUTHORIZED AGENTS MAY PROVIDE ALCOHOL BEVERAGE SAMPLES DIRECTLY TO THE CONSUMER, IF THE PRODUCT HAS BEEN DELIVERED TO THE RETAIL PREMISES PURSUANT TO THE CONDITIONS DESCRIBED HEREIN, AND THE RETAILER HAS SO CONSENTED.  
C.  Sponsored events
Suppliers may sponsor EVENTS, individually or through third parties without cost restrictions, lawful events, as described in regulation 47-100(e), on a retailer's licensed premises so long as the event is not for, or in conjunction with, an on-site product sales promotion. During these events, a supplier may pay a retailer up to the normal market rates for the use of space and provide advertising for a sponsored event. The event, if advertised, may utilize the retailer's name for locational LOCATION purposes only. The retailer's product selection may not change as a condition of the event sponsorship. Competitors' products may not be excluded during a sponsored event.
D.  Retailer entertainment
Suppliers may provide tickets to events and meals to a retailer and its employees. Suppliers, however, may not pay for the cost of a retailer's transportation or lodging to attend an event; an event may include nominal in-state ground transportation at no cost to the retailer as part of the event, such as limousine service to a restaurant or a promotional train or bus ride.  
SUPPLIERS MAY PROVIDE TICKETS TO EVENTS TO A RETAILER AND ITS EMPLOYEES, UNDER THE FOLLOWING CONDITIONS:
	1.  MEALS AND NOMINAL GROUND TRANSPORTATION MAY BE PROVIDED.
2.  NOMINAL GROUND TRANSPORTATION MAY INCLUDE LIMOUSINE, TAXI, OR BUS SERVICE. 
3.  SUPPLIERS MAY NOT PAY FOR THE COST OF AIRLINE TRANSPORTATION OR LODGING TO ATTEND AN EVENT.  
E.  Warehousing of products for a retailer
A wholesaler, manufacturer, or brewpub, may not provide warehousing of products previously purchased or ordered by a retailer. All orders of products, regardless of volume, must be delivered by a wholesaler, manufacturer, or brewpub at the next scheduled delivery. Warehousing does not include any rain-checks or back-orders of products not currently in stock.
F.  Product resets
Resets by a wholesaler SUPPLIER are permitted, but A competitors' alcohol beverage products may not be disturbed during the reset process, unless the competitor IN-STATE SELLER OF THE COMPETING PRODUCTS has been given 72 hours written notice, DURING NORMAL AND CUSTOMARY BUSINESS HOURS, and is not present at the time designated for the reset activity.  SUPPLIERS MAY FURNISH A RETAILER WITH A RECOMMENDED SHELF PLAN OR SHELF SCHEMATIC.
G.  Equipment rentals
All equipment rentals by a supplier to a retailer must be at fair market value.
H.  Other goods
Suppliers may not provide a retailer with any other goods below cost except those items expressly permitted by the statutes and regulations contained within the Colorado Liquor, Beer or Special Event Codes.
I.  Value of labor
1.  Suppliers may provide labor at no -cost as it relates to product delivery, price stamping, rotation and stocking. The cleaning of beverage dispensing equipment may also be provided at no cost.
2.  Cost of labor provided to a retailer for services such as the installation of a dispensing system shall be at least at a minimum of that employee's hourly wage.